Top Recommended Products

Gugu Guru Concierge Top Recommended Products

While these products aren't guaranteed to be recommended for your personal baby registry, chances are that you'll see at least one of these on your curated list. Why do we say that? This is a list of some of the most recommended products from the experts at Gugu Guru!


Category: Maternity & Postpartum Style

Belabumbum Top Recommended Maternity Pajamas by Gugu Guru 

When it comes to pregnancy and postpartum style must-haves, maternity pajamas are an essential staple to your wardrobe. While it may seem like you can squeeze yourself into your pre-pregnancy pajamas for nine months, investing in a fantastic (and stylish) pair of maternity pajamas will make the journey of pregnancy and through the "fourth trimester" so much more comfortable. Gugu Guru highly recommends Belabumbum’s Lounge Chic Nursing Cami, Pant + Robe Set that can be worn for maternity, postpartum, and is nursing friendly, as well. Belabumbum is ethically-sourced so you can feel good about your purchase too. Use code GuguGuru at check out for 15% OFF + free shipping.

Category: Baby Care

Fridababy Baby Basics Kit

The Fridababy Baby Basics Kit has the fuss-busting solutions parents really need to keep baby happy + clean. It's a baby care kit filled with the four head-to-toe newborn essentials to keep baby free from stubborn boogers, trapped gas, sharp nails, and flaky skin. Kit includes: NoseFrida The Snotsucker, the pediatrician-recommended cult favorite natural, hygienic baby nasal aspirator; Windi The GasPasser, the doctor-invented hollow tube that lets gas escape and calms colic, instantly and naturally; NailFrida The SnipperClipper, the clipper-meets-scissors mashup designed for little fingers with a safety spyhole to see where to clip, plus an S-Curved nail file to smooth rough edges and; DermaFrida The SkinSoother, the antibacterial silicone baby bath brush that will keep baby’s skin healthy + flake free.

Category: Early Feeding

A perfect gift idea for a new parent, the Options Newborn Gift Set features Dr. Brown's Options convertible bottles. The Options Bottles are the baby market’s first convertible bottle that can be used with or without the vent system, making it one of the very best baby bottles available. The new vent system is designed to grow with baby, and it is recommended to use this system in order to experience all the health benefits of the Options Bottle.


Category: The Diapering Station

One of the most cost-effective diaper pail refill systems on the market that's great for both disposable or cloth diapers, the Diaper Dékor is unique in that it is a totally hands free diaper pail. It makes diapering easy without having to twist and shove a dirty diaper into an overstuffed pail! The Diaper Dékor is the best diaper pail for efficiency, as you simply have to step on the foot pedal, drop the diaper in and you’re done! Its effective triple odor control keeps the smell in the pail and, because it's constructed with closed-cell ABS plastic that works like metal, the pail does not absorb odors. What’s even nicer is that the Diaper Dékor comes in three sizes, so it can fit any household or need and it will convert to a trash can later on when baby's out of diapers. 

Category: Swaddles

The Love To Dream™ Swaddle UP Original is the only zip-up swaddle that allows babies to sleep in the natural position with their arms up. Allowing babies to sleep safely with their arms up may actually help babies sleep better - and when babies sleep more soundly, the whole house does! This baby swaddle is revolutionary for helping babies sleep longer and more soundly. 

Category: Baby Monitors

evoz Baby Monitor

The Evoz monitor is a baby monitor best choice because it allows you to stay connected to your baby from virtually anywhere with unlimited range, crystal clear video and audio directly on your iOS and Android devices.  Its patented cry alert technology notifies you when your baby cries based on personalized settings. Plus, sleep help is built right into the Evoz Baby app with The Sleep Lady® including sample sleep schedules, videos, sleep articles, and sleep tracking log.

Category: Health & Wellness

Crane humidifier top recommended

Why a baby humidifier? Moist air is easier to breathe. Humidity also makes it easier to get the mucus out of your baby’s nose. The Crane Drop Ultrasonic Cool Mist Humidifier is both whisper quiet and effective. It does not require a filter and runs up to 24 hours with auto shut off. The extra humidity helps babies to breathe easier, meaning they can sleep better and eat with less frustration.

Category: Baby Swings

You'll need a safe seat to place baby and when it comes to baby swings we love the mamaRoo®4 from 4moms. The mamaRoo®4 is innovative high-tech baby gear for modern families. The seat bounces up and down and sways from side to side, just like parents do. It offers five unique motions and five speed options for a total of 25 different combinations. It also offers full recline to allow baby to lie back and relax or sit up and play. Plus, it's Bluetooth enabled! You can control motion and sound from the 4moms Android or iOS App.



Category: Wrap-style Carrier

Baby K'Tan Active Wrap


The Baby K’tan Baby Carrier has a patented double-loop design that’s quick and simple to put on and take off with no buckling and no fussing with rings or snaps. Just slip on this wrap carrier like a t-shirt and comfortably carry baby from birth to toddlerhood in 5 different wearing positions. The Baby K’tan Active carrier (pictured above) is made from a hi-tech performance fabric that wicks away moisture and sweat while blocking over 90% of the suns UVA and UVB rays - keeping baby and mom extra cool and protected when out and about. The Baby K’tan Original carrier is made from 100% all-natural cotton fabric. Each carrier type is available in a variety of lovely colors and patterns.

Category: Travel Systems


The B-Free Travel System combines the safety of the Britax Endeavours Infant Car Seat with the flexibility of the B-Free Britax stroller. They work together to help you navigate family life safely and smoothly. The stroller has seven pockets and an extra-large storage basket offers plenty of room for baby’s gear, and yours. The expandable canopy protects your baby from the sun, and 3-wheel configuration provides ultimate maneuverability. Also features an easy one-hand fold. The Endeavours Infant Car Seat has the next-level Britax safety technologies that protect your little one beyond standards, plus an easy and secure installation with or without the base.

Category: Transitioning to Solids

Top Recommended Jenna Helwig Books

Moms will be logging countless hours feeding their little ones and should definitely register for some great baby food recipe books. Real Baby Food, written by the food editor of Parents magazine, is chock full of easy, peasy yummy recipes good for the whole family. Her follow-up book, Baby-Led Feeding, is a flexible and practical approach to transitioning your baby to solid foods. Written to empower parents to raise happy, healthy independent feeders, the book is also filled with yummy recipes, gorgeous photography and other helpful guides.