Top Recommended Products

Gugu Guru Concierge Top Recommended Products

While these products aren't guaranteed to be recommended for your personal baby registry, chances are that you'll see at least one of these on your curated list. Why do we say that? This is a list of some of the most recommended products from the experts at Gugu Guru!

Category: Baby Care

Fridababy Baby Basics Kit

The Fridababy Baby Basics Kit has the fuss-busting solutions parents really need to keep baby happy + clean. It's a baby care kit filled with the four head-to-toe newborn essentials to keep baby free from stubborn boogers, trapped gas, sharp nails, and flaky skin. Kit includes: NoseFrida The Snotsucker, the pediatrician-recommended cult favorite natural, hygienic baby nasal aspirator; Windi The GasPasser, the doctor-invented hollow tube that lets gas escape and calms colic, instantly and naturally; NailFrida The SnipperClipper, the clipper-meets-scissors mashup designed for little fingers with a safety spyhole to see where to clip, plus an S-Curved nail file to smooth rough edges and; DermaFrida The SkinSoother, the antibacterial silicone baby bath brush that will keep baby’s skin healthy + flake free.

Category: Early Feeding

A perfect gift idea for a new parent, the Options Newborn Gift Set features Dr. Brown's Options convertible bottles. The Options Bottles are the baby market’s first convertible bottle that can be used with or without the vent system, making it one of the very best baby bottles available. The new vent system is designed to grow with baby, and it is recommended to use this system in order to experience all the health benefits of the Options Bottle.


Category: Baby Wipes

A baby’s skin is much more delicate than your own. So it should be cleaned with only the gentlest and purest elements possible. One of the purest and best baby wipes available, WaterWipes contain 99.9% water, specially purified and softened,  and a drop of fruit extract, a natural skin conditioner. WaterWipes have been carefully designed to be gentle on babies’ sensitive skin. Because WaterWipes are hypoallergenic, they won’t irritate the skin; instead, they may help avoid diaper rash and other skin conditions. This is why the National Eczema Association has awarded the Seal of Acceptance to WaterWipes.

Category: The Diapering Station

One of the most cost-effective diaper pail refill systems on the market that's great for both disposable or cloth diapers, the Diaper Dékor is unique in that it is a totally hands free diaper pail. It makes diapering easy without having to twist and shove a dirty diaper into an overstuffed pail! The Diaper Dékor is the best diaper pail for efficiency, as you simply have to step on the foot pedal, drop the diaper in and you’re done! Its effective triple odor control keeps the smell in the pail and, because it's constructed with closed-cell ABS plastic that works like metal, the pail does not absorb odors. What’s even nicer is that the Diaper Dékor comes in three sizes, so it can fit any household or need and it will convert to a trash can later on when baby's out of diapers. 

Category: Swaddles

The Love To Dream™ Swaddle UP Original is the only zip-up swaddle that allows babies to sleep in the natural position with their arms up. Allowing babies to sleep safely with their arms up may actually help babies sleep better - and when babies sleep more soundly, the whole house does! This baby swaddle is revolutionary for helping babies sleep longer and more soundly. 

Category: Baby Monitors

evoz Baby Monitor

The Evoz monitor is a baby monitor best choice because it allows you to stay connected to your baby from virtually anywhere with unlimited range, crystal clear video and audio directly on your iOS and Android devices.  Its patented cry alert technology notifies you when your baby cries based on personalized settings. Plus, sleep help is built right into the Evoz Baby app with The Sleep Lady® including sample sleep schedules, videos, sleep articles, and sleep tracking log.

Category: Health & Wellness

Crane humidifier top recommended

Why a baby humidifier? Moist air is easier to breathe. Humidity also makes it easier to get the mucus out of your baby’s nose. The Crane Drop Ultrasonic Cool Mist Humidifier is both whisper quiet and effective. It does not require a filter and runs up to 24 hours with auto shut off. The extra humidity helps babies to breathe easier, meaning they can sleep better and eat with less frustration.

Category: Baby Swings

You'll need a safe seat to place baby and when it comes to baby swings we love the mamaRoo®4 from 4moms. The mamaRoo®4 is innovative high-tech baby gear for modern families. The seat bounces up and down and sways from side to side, just like parents do. It offers five unique motions and five speed options for a total of 25 different combinations. It also offers full recline to allow baby to lie back and relax or sit up and play. Plus, it's Bluetooth enabled! You can control motion and sound from the 4moms Android or iOS App.


Category: Wrap-style Carrier

Baby K'Tan Active Wrap


The Baby K’tan Baby Carrier has a patented double-loop design that’s quick and simple to put on and take off with no buckling and no fussing with rings or snaps. Just slip on this wrap carrier like a t-shirt and comfortably carry baby from birth to toddlerhood in 5 different wearing positions. The Baby K’tan Active carrier (pictured above) is made from a hi-tech performance fabric that wicks away moisture and sweat while blocking over 90% of the suns UVA and UVB rays - keeping baby and mom extra cool and protected when out and about. The Baby K’tan Original carrier is made from 100% all-natural cotton fabric. Each carrier type is available in a variety of lovely colors and patterns.

Category: Soft Structured Carrier

best baby carrier

The Tula Explore is a best baby carrier option because it offers every carry position your baby will need, including front facing out, facing in, and back carry. Each position provides a natural, ergonomic position best for comfortable carrying that promotes healthy hip and spine development for baby.  It adjusts in three width settings to find a perfect fit for babywearing as baby grows from newborn to early toddlerhood. It also will work for both parents; the padded shoulder straps provide optimal neck & shoulder comfort and offers quick adjustments for multiple wearers.

Category: Travel Systems 

Britax B-Lively

Cruise smooth and safe with the B-Lively Britax stroller. & B-Safe Ultra Travel System, featuring all-wheel suspension and a lightweight design. There’s room for all your baby gear in the extra-large storage basket with front access. One-hand fold makes it easy to store and keep going. SafeCenter lower connections make installation easy, and when you don’t have your base at hand, enjoy the safety of the European Belt routing guide.

Category: Entertainment & Tummy Time

best developmental toys

Nurture and grow your child’s concentration, right from birth with the best developmental toys for babies available. Monti Kids is a toy curriculum for parents with a companion box of thoughtfully designed materials for newborns to three-year-olds offering Montessori learning for the whole family. Receive a new shipment of age-appropriate toys every 3 months along with short videos every week to guide you through your child's development. Before preschool, there's Monti Kids.

Category: Transitioning to Solids

Top Recommended Jenna Helwig Books

Moms will be logging countless hours feeding their little ones and should definitely register for some great baby food recipe books. Real Baby Food, written by the food editor of Parents magazine, is chock full of easy, peasy yummy recipes good for the whole family. Her follow-up book, Baby-Led Feeding, is a flexible and practical approach to transitioning your baby to solid foods. Written to empower parents to raise happy, healthy independent feeders, the book is also filled with yummy recipes, gorgeous photography and other helpful guides. 


best baby food processor

The Mumum is the best baby food processor with 4-in-1 capabilities to defrost, steam, cook, and blend for baby. It features an open reservoir that allows you to keep out rust, mold and any other bacteria buildups that a closed reservoir will present. The Mumum also has a built in timer, so you can prep, set, and come back to the bell – voila! Baby food is done. Plus it's compact; making it ideal for any size kitchen and easy to store.